At Lead Kash, we have a significant responsibility and commitment regarding the security of your personal data. Lead Kash is subject to the highest privacy standards and will only use personal data for clearly identified purposes, in accordance with the data protection rights of the data subjects.
This Privacy Policy informs you about how your personal data is handled, clarifying your rights regarding privacy and how the law protects you.
Lead Kash processes your personal data in accordance with all security rules set out in this Privacy Policy, which is written in a clear and simple manner to facilitate your understanding and should be carefully read by the User.
The User guarantees that they are of legal age and that the data provided to Lead Kash is true, accurate, complete, and up-to-date. In this regard, the User is responsible for the accuracy of all the data communicated and shall keep the information provided appropriately updated to reflect their actual situation.
Similarly, and if applicable, the User guarantees that they have informed third parties whose personal data has been provided, of all aspects outlined in this Policy. Furthermore, the User guarantees that they have obtained the consent of these third parties to provide their data to Lead Kash for the purposes stated.
In any case, the User will be responsible for any false or inaccurate information provided through the Website, and for any direct or indirect damages or losses caused to Lead Kash or to third parties.
INTRODUCTION
This Privacy Policy applies to all personal data collected by Lead Kash through its online platforms.
The User is hereby informed by this Policy that the personal data provided through this website will be processed by Lead Kash, as well as data derived from browsing and any other data that may be provided in the future.
IDENTIFICATION OF THE DATA CONTROLLER
Empresa: LEAD KASH– INTERMEDIAÇÃO DE CRÉDITO LDA (de ora em diante, designada por “Lead Kash”)
- Company: LEAD KASH – CREDIT INTERMEDIATION LTD (hereinafter referred to as “Lead Kash”)
- Headquarters: Avenida da República 45, 5th Floor, 1050 – 187 LISBON
- VAT Number: 517 291 746
- Phone: +351 21 197 7898 and +351 21 048 8762 (calls to the national fixed network)
- E-mail: joao.morais.barbosa@leadkash.pt
INFORMATION OF THE PROCESSING
The General Data Protection Regulation (Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016, (“GDPR”) and Law No. 58/2019 of August 8), ensure the protection of individuals regarding the processing of personal data and the free movement of such data.
Under legal terms, “personal data” is considered any “information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, electronic identifiers, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that person.”
The personal data provided will be included in a file under the responsibility of Lead Kash, and the processing of this data will be carried out in accordance with personal data protection legislation, with appropriate technical and organizational security measures being applied.
Lead Kash maintains a database containing the records of its clients, composed only of personal data provided by the data subject themselves, which is collected and processed automatically by Lead Kash, the entity responsible for personal data processing.
Under no circumstances will personal data be requested regarding racial or ethnic origin, political opinions, religious or philosophical beliefs, political views, trade union membership, data related to health and sexual life, genetic or biometric data, or data related to sexual life or sexual orientation.
Under no circumstances will Lead Kash carry out any of the following activities with the personal data provided through this website, without the prior express consent of the data subject:
Disclose to other individuals or entities;
Transfer outside the European Economic Area (EEA).
PURPOSES OF PERSONAL DATA PROCESSING
The personal data processed will be used solely for the following purposes:
- To enable Lead Kash to act as a credit intermediary, in order to collect data for a credit proposal with a credit institution;
- To identify and manage the most suitable services for the specific case, as requested by the data subject;
- To manage insurance mediation requests made by the data subject, in collaboration with partner insurance brokers;
- Statistical analysis activities;
- Marketing, in case the customer has given their consent. (The sending of promotional communications or marketing actions regarding products or services from Lead Kash or partners that may be of interest to the user will be directed exclusively to users who have previously and expressly authorized such communication).
CREDIT INTERMEDIATION
The personal data provided to Lead Kash as a Tied Credit Intermediary will be used exclusively for processing credit application requests with the Banks and Financial Institutions with which Lead Kash has a valid binding contract.
Once the personal data is communicated by Lead Kash to the partner Banking Institutions, these institutions will act as the Data Controller, and the data will be subject to both automated and non-automated processing for the purposes of credit analysis, proposal presentation, and the signing of the relevant contract. In such cases, it may be necessary for the Banking Institutions to request the completion of a Personal Data Processing form.
To obtain more information on how each of the partner Banking Institutions processes your personal data, you may consult their respective Privacy Policies or request further information directly from them.
INSURANCE MEDIATION
The personal data provided to Lead Kash in the context of insurance mediation will be used exclusively for processing insurance requests with the Insurance Companies with which Reorganiza Agora – Insurance Mediation Unipessoal, Lda has a mediation contract.
Once the personal data is communicated to Reorganiza Agora, it will act as the Data Controller, and the data will be subject to both automated and non-automated processing for the purposes of analyzing and presenting insurance proposals and executing the relevant contract.
To obtain more information on how each of the partner Insurance Companies processes your personal data, you may consult their respective Privacy Policies or request further information directly from them.
Lead Kash ensures the confidentiality of all data provided. While Lead Kash collects and processes data securely, preventing its loss or manipulation, it uses the most appropriate techniques for this purpose.
Failure to respond to mandatory data fields will result in the inability to respond to the data subject’s request.
The legal basis for personal data processing for the aforementioned purposes, depending on the case, is the data subject’s consent, the execution of a contract to which the data subject is a party (or pre-contractual measures), compliance with a legal obligation, or the legitimate interest of the data controller.
The data will be retained for as long as necessary for the purposes for which it was collected, for compliance with legal retention periods, and until the expiration of any potential liabilities of the data controller.
SECURITY MEASURES
Lead Kash has implemented and will continue to implement the necessary technical and organizational security measures to ensure the protection of the personal data provided, aiming to prevent its alteration, loss, unauthorized processing, and/or access, taking into account the current state of technology, the nature of the stored data, and the risks to which it is exposed.
Whenever processing personal data, Lead Kash commits to:
Store the data through legally required security measures, both technical and organizational, that ensure its protection, thereby preventing its alteration, loss, processing, or unauthorized access, in accordance with the state of technology at any given time, the nature of the data, and the potential risks to which it may be exposed;
Use the data exclusively for the previously defined purposes;
Ensure that the data is processed solely by employees whose involvement is necessary to fulfill the data subject’s request, with these employees being bound by confidentiality and privacy obligations. If the information is to be transmitted to third parties for the mentioned purposes, they are required to maintain the appropriate confidentiality.
EXERCISE OF RIGHTS
In accordance with the GDPR and Law No. 58/2019 of August 8, the user may, at any time, exercise their rights to information, access, rectification, erasure, restriction, portability, and objection, by submitting a written request to Lead Kash through the following means:
By postal mail to the address: Avenida da República 45, 5th Floor, 1050 – 187 LISBON
By email to: joao.morais.barbosa@leadkash.pt
The data subject also has the right to file a complaint with the National Data Protection Commission (CNPD) at www.cnpd.pt.
CHANGES TO THE PRIVACY POLICY
Lead Kash reserves the right to review its Privacy Policy at any time it deems appropriate, in which case it will communicate the changes to the User. The updated version will always be available for consultation at www.LeadKash.pt/en/privacy-policy.


